Rollover Neoliberalism: Extending Market Rule Beyond the Roll-Back/Roll-Out State in the Trump Era
Rollover Neoliberalism: Extending Market Rule Beyond the Roll-Back/Roll-Out State in the Trump Era David McKay Abstract This paper revisits the well-known “roll-back/roll-out” framework of neoliberalization and proposes a related extension: rollover neoliberalism . If roll-back describes the dismantling of Keynesian/social-democratic protections and roll-out describes the building of new market-conforming institutions, rollover names a later tendency: neoliberal logics spilling into domains that were not previously central battlegrounds of market rule —a kind of “map rolling” beyond its old edges. Rollover neoliberalism is not merely privatization or deregulation; it is the proliferation of market metrics, contracting, quasi-markets, risk scoring, and managerial discipline into spheres such as immigration detention, platform-mediated work, digital information ecosystems, and administrative governance itself. The paper argues that Trump-era governance—across the first term (20...