Personal Infinity™ How a Martian Colony, a Robot Dog, and a Longevity Pill Are Preparing You to Live Forever… as a Brand

Let’s start, naturally, on Mars.

Not the real one—the PR version.
In 2022, Elon Musk announced his plan to build a self-sustaining Martian colony. Not a science base. Not a UN outpost. A civilization—run by a private company, with corporate law, terms of service, and probably NFT land deeds.

The stated goal? “Make life multiplanetary.”
The real goal? Exit Earth.

Because here’s the new logic of posthuman capitalism:
If society breaks, don’t fix it—flee it.
And take your brand equity with you.

Meanwhile, Back on Earth

Let’s talk about the robot dog.

You’ve seen it—Boston Dynamics, Spot. Dancing on YouTube. Opening doors. Following cops around during raids in the Bronx.

But the deeper point isn’t the hardware. It’s the normalization.
We’re being taught to see robotic surveillance, labor replacement, and synthetic companions as cute.
Because posthuman capitalism doesn’t just automate work.
It aesthetizes control.

And if your replacement is adorable, well—maybe you won’t riot.

The Longevity Pill

Back in Silicon Valley, another dream is metastasizing: don’t die.

  • Calico (Google): “solve aging”

  • Altos Labs: billionaire-funded immortality startup

  • David Sinclair at Harvard: “biological age is reversible”

  • Biohackers: metformin, NAD+, cryo-chambers, blood boys

  • Redditors: injecting peptides in their garage with instructions from Substack

This isn’t about health.
It’s about asset preservation.
A billionaire’s most valuable property isn’t a yacht. It’s himself.

And if he lives forever, he’ll want legal continuity.
Which brings us to:

You, the Brand

In the posthuman aftermarket, identity is monetized persistence.

  • Your DNA is patented.

  • Your face is a login.

  • Your data is a derivative.

  • Your voice can be cloned.

  • Your behavior is modeled and resold to influence... you.

You don’t own your life.
You license it.

And soon, maybe you’ll subscribe to yourself—your health, your feed, your AI-twin running your customer service while you sleep.

Posthuman economics doesn’t ask, “What do you want?”
It asks, “How can we simulate you well enough to keep the cash flowing?”

The Big Picture

  • Mars isn’t a destination. It’s a test case for privatized sovereignty.

  • Robot dogs aren’t workers. They’re depoliticized security.

  • Longevity isn’t medicine. It’s elite insurance against collapse.

  • You aren’t a citizen. You’re a biometric subscription bundle.

And the only way to “live forever” under this system?

Become a brand that outlasts the body.

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